NBA LABEL
NEWCASTLE BROWN LABELS

Through the Years

1927
The original NBA bottle label created for Colonel Jim Porter's new and unique beer - the hops and barley illustrations were used even then

1928
The label was changed in recognition of the success of Newcastle Brown Ale at the 1928 International Brewer's Conference. The winning medals were incorporated into a new label design, resulting in the now familiar figure of 8 form.


1940s
During the Second World War a smaller label was used as a paper-saving measure in view of rationing and restrictions but the familiar features can still be seen.


1988
A hostile take-over bid for Scottish & Newcastle by an Australian brewery, resulted in a major campaign to prevent the take-over coming to fruition, using the tag-line "keep us on top". To support this, the NBA label was turned upside down.


1996
A look back through the years will show how the label has changed. The Ale is still brewed using the traditional recipe, tasting as good as ever.


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