Through the Years
1927 The original NBA bottle label created
for Colonel Jim Porter's new and unique beer - the hops and barley illustrations
were used even then
1928 The label was changed in recognition
of the success of Newcastle Brown Ale at the 1928 International Brewer's
Conference. The winning medals were incorporated into a new label design,
resulting in the now familiar figure of 8 form.
1940s During the Second World War a smaller label was used as a paper-saving measure in view of rationing and
restrictions but the familiar features can still be seen.
1988 A hostile take-over bid for Scottish &
Newcastle by an Australian brewery, resulted in a major campaign to prevent the
take-over coming to fruition, using the tag-line "keep us on top". To
support this, the NBA label was turned upside down.
1996 A look back through the years will show how the label has changed. The Ale is still brewed using the traditional
recipe, tasting as good as ever.
Continue the mystery tour by clicking one of the buttons below
OR [Start the Mystery Tour Again] [Back to the Contents Page]
|